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So where are the treasures in this valley? How the greater Boise area got its nickname


The Treasure Valley is the area that stretches from Ontario to Mountain Home and from Melba to Middleton. It includes the cities of Boise, Meridian, Emmett, Eagle, Kuna, Middleton, Mountain Home, Nampa, Star, and Caldwell – to name the main ones.

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Although the area was first discovered for its gold – gold is not the treasure of this valley today.

Discovered in the mid-to-late 1800s, the nickname – the Treasure Valley – is relatively new. Before the late 1950s those who lived here referred to the area as either the Boise River Valley or the Lower Snake River Valley.

Although those two names fit well – in 1959, businessman Pete Oleson felt the area needed a name with more pizzaz. As the president of the Chamber of Commerce, he decided to name the area – The Treasure Valley – to show the treasure chest of opportunities and resources the area has to offer.

Now – a few decades later – with the Treasure Valley’s population continuing to grow – that treasure chest continues to be discovered.

It fits in with the Magic Valley (greater Twin Falls), Sun Valley (greater Ketchum) and even Round Valley and Long Valley in the West Central Mountains.

Anna Daly - BoiseDev Reporter
Anna Daly - BoiseDev Reporter
Anna Daly is a reporter for BoiseDev. She's an Emmy-winning journalist, and a professor at the College of Western Idaho. Contact her at [email protected].

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