Don is an experienced, innovative marketer with a detail-focused drive for delivering top-level results for clients. His deep background in traditional media, combined with leading-edge knowledge in the digital space give and strong creative skills give him a unique sense of how to develop compelling campaigns for clients of all types. He led the state's top-billing digital marketing team, seeing revenue increase by more than 3x over six years. With his team, Don executed thousands of campaigns for hundreds of brands. 

He even designed and executed the very first digital display ad in the State of Idaho way back in 1999 (Caledonia Fine Fabrics - which was followed very shortly thereafter by Farmers & Merchants).

Among Don's areas of focus in the digital space:

  • Programatic/RTB display
  • Rich media/video 
  • Mobile
  • Local site/high impact advertising
  • Social advertising - Facebook, Instagram, Twitter, LinkedIn
  • Email marketing - brokered and owned lists
  • Paid search - Google AdWords Qualified Individual
  • Google Analytics Qualified Individual

In addition, he is versed in television, print, radio, outdoor and non-traditional media buying and campaign execution.

Click below for more:

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Don is an experienced writer, with thousands of news stories, blog posts, feature stories, newscast items, promos and other items. His writing work has been recognized with first place honors by the Idaho Press Club (best online news or feature story, 2010, "I Wonder").

A very limited sampling:

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Don is an accomplished producer - creating thousands of hours of television in his time. His work has been awarded with the National Edward R. Murrow Award for best newscast, as well as numerous Idaho Press Club, Idaho State Broadcasters Association awards and an Emmy nomination. Here is a small sampling of his work.

Some material is password protected as it contains confidential material. Please email me - don@boise.digital and I'll send you the password!

Idaho Lottery contract renewal

Two-minute internal video presentation used as part of successful renewal of Idaho Lottery draw partner contract.

Idaho Today

Conceptualized, launched and executive produced the daily Idaho Today lifestyle and business segments for KTVB. Taking over a timeslot previously used for news content, added a two-minute paid content program for businesses to share their messages. Using credible production techniques and a prime timeslot during the Today Show, the segments was an immediate success.

 

 

KTVB.COM Relaunch trailer

Three-minute "movie trailer"-style presentation to advertiser on relaunch of KTVB.COM in 2014. Writer and producer.

I wonder series

Weekly digital series "I Wonder" which answered unique questions from the audience with reporting and insight. Series added a weekly television component. Writer, producer and presenter.

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Don has been invited to speak to groups large and small across Idaho to discuss media, the social landscape and digital topics. Presentations are diverse, and include City Club of Boise, Idaho Student Journalism Association's "Day of Learning," Oppenheimer Ethics Symposium, Idaho Press Club, Idaho State Broadcasters' Association, Treefort Music Festival and dozens more. A selection appears below.

City Club of Boise

Appeared with noted local thought leaders Jessica Flynn of Red Sky PR and Lisa McGrath of Lisa McGrath LLC to discuss the changing media and social media landscape. Hundreds of civic leaders attended the event - and an edited version aired later on Boise State Public Radio.

Ignite Boise

Invited to be a speaker at the initial Ignite Boise event. Discussed how his I Wonder series began and is powered by social media.

Oppenheimer Ethics Symposium

Participated in a group panel discussion during the Oppenheimer Ethics Symposium at the Idaho Statehouse. Discussed how media ethics are evolving along with the media itself.

OTHER EVENTS

  • Leadership Boise - media day - 2016, 2013, 2012, 2008, 2007
  • Boise Metro Chamber of Commerce - digital advertising for non-profits - 2015
  • Idaho Student Journalism Association Day of Learning - Your Social Media News Audience - 2015
  • City Club of Boise - Pioneering the Use of Social Media in Boise - 2012
  • Treefort Music Festival - social media for bands - 2012
  • Boise Cutters - user generated media - 2010
  • Capital City Communicators - social media - 2010
  • Social Media Club Boise - social media IN media - 2009
  • Idaho Press Club - Internet's impact on media - 2008
  • PRSA Idaho - digital news - 2007
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Social

Don is versed in a wide variety of social media, and started and led the effort to build Idaho's most-followed social media network - with more than 240,000 total follow actions across Instagram, Facebook and Twitter. The KTVB social media network is a pioneer in the state - starting a Facebook page on the first day they were made available on the platform, and driving more likes than any Idaho-based and focused brand. The station's Twitter and Instagram followings are also industry-leading and are focused on driving monetizable metrics.

Personally, Don has built a unique social following - and pioneered the #BoiseDev program that follows local development news, store openings/closings and building projects. Starting as a Twitter effort, #BoiseDev now encompasses an email newsletter, LinkedIn posts and a website with a catalog of all items. His former IdahoRadioNews.com effort was the state's most-visited blog during the second half of the 2000s, and he was given a second place award in the Best Blogger category in the 2008 Boise Weekly Best of Boise voting.

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