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#BoiseDev special: Inside West Elm

Regence Blue Shield Idaho
 A panorama from the new store's front door on Idaho St.
A panorama from the new store’s front door on Idaho St.

When I first dug up word of Boise getting a West Elm store last fall – I thought it was a great addition to downtown. It took over an Anthropologie space when that retailer moved to Village at Meridian. Downtown has struggled with national brands for a while – and West Elm is a big get for the Capital City’s core.

The store formally opened Thursday. The light space takes advantage of the spot’s historical, somewhat industrial nature – with lots of trendy exposed brick, creaky wood floors and even a natural skylight. Here’s a look inside:

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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