Rose Room to close, make way for Balsam Brands

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 RoseRoom.info
RoseRoom.info

The Rose Room events center in Boise’s historic Union Block is set to close, BoiseDev exclusively confirmed. 

 “It will close as an event room next spring, and reopen as offices in the summer,” building owner Ken Howell said.

Redwood City, CA-based Balsam Brands will take over 17,000 square feet of space in the building – including the event center, space currently used for small offices and an overflow dining room.

Balsam currently has space in Meridian in the Central Valley Corporate Park. The company says it will relocate to the new, high-profile space in the downtown core.

Fake Christmas trees and other holiday decor are Balsam’s primary product – and Forbes featured it as a Small Giant startup last year. It was founded in 2006 and now earns more than $100 million in yearly revenue.

Completed in 1902 for just $35,000, the building is a cornerstone of Downtown Boise architecture. It houses retail tenants like Old Chicago along with a mix of small office tenants on the second floor. 

The Rose Room has hosted thousands of events over the years – primarily wedding receptions. 

Howell told me earlier this month that the new tenant would possibly impact some current tenants but it wasn’t clear how. Balsam says a final remodel plan for the building will be finalized this spring. 

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