Business broker Arthur Berry has a blind listing up for a “coffee roastery, distributor, franchisor w/ retail locations.”
That business is Moxie Java, BoiseDev has learned.
Moxie was once the dominant coffee chain in the Treasure Valley – with more than three dozen locations. It also had franchised stores in 14 states and Japan.
Now, the coffee chain is down to just sixteen stores across the country – and about a dozen in the Treasure Valley. National brands like Starbucks, Dutch Bros. and upstarts like Human Bean have increased their presence in the last decade.
Hayden Beverage purchases Dawson Taylor
A 2014 Boise Weekly story noted that the chain had shrunk to 31 locations after a messy lawsuit led to 16 stores leaving the Moxie fold for other brands and concepts. The BW story painted a hopeful view of the future – with ideas for “aggressive expansion,” new store designs and a new coffee taste.
The asking price is $599,000 – down from an initial $790,500 – which doesn’t include the chain’s Garden City HQ building which is available separately.
The deal includes two company-owned stores but not the various franchised or licensed stores.
Co-owner Rick Dean died in July at age 72 according to the chain’s website.
Here’s how the Arthur Berry folks pitch the chain:
After more than a decade of ownership and expanding the company into new markets and distribution channels, the (s)eller is looking to retire and is ready to pass the baton to… an entrepreneurially-minded buyer who is passionate about the category, appreciates the value of a strong brand and possesses the management skills to operate multiple businesses, or… another coffee company/coffeehouse chain interested in expanding its market share through acquisition of a strong regional brand with an established chain of coffeehouses inclusive of retail and food service distribution.