Moxie Java chain listed for sale

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Business broker Arthur Berry has a blind listing up for a "coffee roastery, distributor, franchisor w/ retail locations."

That business is Moxie Java, BoiseDev has learned.

Moxie was once the dominant coffee chain in the Treasure Valley - with more than three dozen locations. It also had franchised stores in 14 states and Japan.

Now, the coffee chain is down to just sixteen stores across the country - and about a dozen in the Treasure Valley.  National brands like Starbucks, Dutch Bros. and upstarts like Human Bean have increased their presence in the last decade.

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A 2014 Boise Weekly story noted that the chain had shrunk to 31 locations after a messy lawsuit led to 16 stores leaving the Moxie fold for other brands and concepts.  The BW story painted a hopeful view of the future - with ideas for "aggressive expansion," new store designs and a new coffee taste.

The asking price is $599,000 - down from an initial $790,500 - which doesn't include the chain's Garden City HQ building which is available separately.

The deal includes two company-owned stores but not the various franchised or licensed stores.  

Co-owner Rick Dean died in July at age 72 according to the chain's website.

Here's how the Arthur Berry folks pitch the chain:

After more than a decade of ownership and expanding the company into new markets and distribution channels, the (s)eller is looking to retire and is ready to pass the baton to... an entrepreneurially-minded buyer who is passionate about the category, appreciates the value of a strong brand and possesses the management skills to operate multiple businesses, or... another coffee company/coffeehouse chain interested in expanding its market share through acquisition of a strong regional brand with an established chain of coffeehouses inclusive of retail and food service distribution.