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CEO of BodyBuilding.com’s parent co. departs company

Don L. Day


BoiseDev.com has learned that Vitalize, LLC CEO Richard Jalichandra is no longer with the company. Vitalize is the new holding company for Boise-based BodyBuilding.com, formed late in 2016.

Calls to Vitalize and parent company Liberty Media were not immediately returned.

In an email to employees obtained by BoiseDev.com and confirmed by multiple sources, Chris Shean of Liberty Expedia Holdings announced an executive office consisting of Jas Krdzalic, Chirs Olsen, Bill Carter and Kelly Householder will take over executive duties for now, with Krdzalic leading the charge.

The email says Jalichandra is “stepping down,” and will “pursue other opportunities.” 

Jalichandra was hired in January of 2016 – just more than one year ago. He replaced founding CEO Ryan DeLuca who left the company and later founded a virtual reality exercise firm based in Boise.

Jalichandra is a past CEO of several companies, including MapMyFitness, Technoratin iSocket, according to his bio.

“We recognize that change can be difficult, and may create an environment of uncertainty, but also opportunity,” Shean wrote. “Let us assure you that we are committed to the success of Vitalize, and appreciate everything you do to make Vitalize the best it can be for its team, customers, partners and shareholders. “

BBcom, as it is known informally, laid off a number of employees – at least 90 according to a December report by the Idaho Statesman.

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