Boise independent movie theater The Flicks opened in 1984 - and for most of its life had good visibility on Myrtle St. in Downtown Boise.
But the new Inn at 500 Capitol built around the theater on two sides - blocking it from view of traffic and passersby.
Hawkins Co., which owns the hotel property, applied last year with the City of Boise and Idaho Transportation Department for a waiver to add a sign outside the hotel along Myrtle St. Boise's guidelines generally don't allow "off premise" signs, but planning & zoning commissioners agreed to allow this one through.
The sign has unique details that help it double as an art piece. It is styled like an old-school movie projector with film strip featuring frames of Ginger Rogers & Fred Astaire from their movie Swing Time.
As I was taking pictures for this story, a nice woman walking by said "look in the lens!" I hadn't considered that the lens of the projector would show anything - but there's a hidden surprise of sorts: