Where business news starts in Boise.

Where business news starts in Boise.

The Flicks gets special sign with hidden secret

Boise independent movie theater The Flicks opened in 1984 – and for most of its life had good visibility on Myrtle St. in Downtown Boise.  

But the new Inn at 500 Capitol built around the theater on two sides – blocking it from view of traffic and passersby.  

Hawkins Co., which owns the hotel property, applied last year with the City of Boise and Idaho Transportation Department for a waiver to add a sign outside the hotel along Myrtle St. Boise’s guidelines generally don’t allow “off premise” signs, but planning & zoning commissioners agreed to allow this one through.  

The sign has unique details that help it double as an art piece. It is styled like an old-school movie projector with  film strip featuring frames of Ginger Rogers & Fred Astaire from their movie Swing Time. 

As I was taking pictures for this story, a nice woman walking by said “look in the lens!” I hadn’t considered that the lens of the projector would show anything – but there’s a hidden surprise of sorts:

WasteEquals - Hardie Siding
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