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The Appletons and Axiom: what’s next for the popular gym chain?


Are changes afoot at Boise’s Axiom Fitness gyms?

Late Micron Founder Steve Appleton founded Axiom in 2011, after converting several Gold’s Gyms he owned.

The holding company for Axiom, Fitness Holding LLC, is still listed under the ownership of Steve’s widow Dalynn Appleton and the Appleton Family Trust.

But several new entities have been created with the Idaho Secretary of State – Axiom Fairview LLC, Axiom Meridian LLC, Axiom Village LLC and Axiom Parkcenter LLC. Each of those is registered to Shannon Cook of Eagle.

Fitness Holding LLC  is still listed on Axiom’s membership signup page, and is controlled by the Appleton family as of Friday.

Separately, Parkcenter LLC is listed by the Ada County Assessor as the owner of the land under the Axiom facility on ParkCenter Blvd.  Control of Parkcenter LLC was transferred from Thomas Manschreck to Cook on March 9th, according to the Secretary of State.  The land under the gyms on Fairview and Meridian, as well as The Village, are owned by a variety of development companies.

Cook is also listed as the owner on Callier Riverwalk, which owns Boise’s Riverwalk Apartments – among other businesses.

BoiseDev reached out to the following people, none of whom replied to messages sent:

  • Chris Appleton, Steve’s brother – who is listed as an agent on the holding company
  • Mark Jackson, the attorney for the Appleton Trust
  • Shannon Cook, principal in the newly created entities
  • Annie Ostalosa, VP of operations for Axiom
  • Dale Kajer, VP of sales for Axiom
Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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