Moxie Java was the coffee spot for Boiseans throughout the 1990s. But the brand has languished in recent years amidst increased competition and twists and turns (a trademark lawsuit over its name, a ‘bold new direction‘ that didn’t come to fruition, the chain being listed for sale, even a dispute over Costco distribution and milk that led do scads of local outlets dropping the Moxie brand and coffee.
The chain had more than 70 locations at its
Some old Moxie locations rise back up. The location in the Hillcrest Shopping Center flipped from Moxie to Caffee Capri, back to Moxie for a short time – before finally transitioning to Strongline Espresso.
In Vista Village, the former Moxie also became Caffe Capri. It later rejoined Moxie and combined with a Blimpie outlet.
Now another old Moxie will come back to the fleet.
The small one-time Moxie
The small 160-square-foot drive-through only outlet is being revamped and is set to again carry the Moxie stripes. A building permit has been issued – expect a (re)opening soon.
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