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Bagel joint with split personality planned for Downtown

 Courtesy PRCR
Courtesy PRCR

Consider the strange case of a bagel bakery by day and a bar by night. 

The old Pita Pit on Main St. in Downtown Boise is about to get a new personality – a split personality.

Jekyll & Hyde is slated for 746 W. Main St. next to the Egyptian, where the Pita Pit franchise pulled up stakes last summer.

According to a creative brief posted by a Spokane ad agency, Jekyll and Hyde Bagel Company will feature bagels and the like in the morning – with music, drinks and greasy bagel sandwiches at night.

But much like Robert Louis Stevenson’s classic novel – Jekyll & Hyde will actually be one person, er — restaurant.

Marketer speak:

The brand and identity of Jekyll & Hyde takes on a professional, clean-cut aesthetic that changes to a wild and deviously fun feel. This represents the J&H concept of changing it’s (sic) personality and offerings from open to close. We’ve created a fluid brand with marks that work in a variety of shapes and sizes. Complete with a bright, contrasted color palette that envelopes both a professional and lively feel, the brand in it’s entirety appeals to an adult demographic that is professional by day and knows how to let loose after hours.

No filings with the City of Boise to remodel the space just yet.

 Someone bit a face out of my bagel. Courtesy PRCR
Someone bit a face out of my bagel. Courtesy PRCR
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Don Dayhttp://linkedin.com/in/donday
Don has been covering news in Boise for 20 years. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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