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Amazon Nampa? Yeah, probably. Here’s the evidence

Is Amazon coming to Nampa? The Seattle retail giant likes to keep things secret – but is likely developing a huge distribution facility in the Canyon County city just west of Boise under the codename “Project Bronco.”

Here is what we know about a possible Amazon Nampa facility

 The Idaho Press first reported in June that a project called “PREDEV — Amazon BTS” had been filed for East Franklin Rd. and Star Rd. Reporter Erin Bamer methodically tracked down all the clues that back up the idea that this will, in fact, be an Amazon facility. 

BoiseDev Project Tracker

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Initially, developers proposed an 857,357 square foot building, but an update in September grew the size of the project to more than 900,000 square feet in a taller building, increasing the height from 53 feet to 75 feet. The structure as proposed would be four stories in height. It would have  2,120 parking spaces, 255 truck trailer stalls and 25 bike spaces.

Project Bronco could employ up to 3,000 people.

In July, an architect told Nampa’s design review committee the project would “serve as a distribution center, mostly for smaller packages,” Bamer noted. Ding!

More Amazon tea laeaves

In November of 2017, Amazon Fulfillment Services, Inc. filed to do business in the State of Idaho. Michael Deal is listed as VP of that entity, and he is associate general counsel at Amazon.

An Amazon fulfillment center in Spokane was announced this summer after months of similarly intense speculation. That project is owned by an entity known as CF Hippolyta Spokane. In Idaho, CF Hippolyta Nampa, LLC was registered on July 12th of this year.

 According to Crain’s Cleveland Business (in a story going down a similar rabbit hole), “Hippolyta, in classical Greek mythology, was the queen of the Amazons, a society of women warriors.

The upper floors of the Amazon Nampa building would “have a great deal of automation and auto robotics,” according to hearing notes from the City of Nampa. This tracks with the Spokane center’s use of robotics.

An employee with construction company Clayco notes he is a Senior Project Manager for Project Bronco in Nampa. His previous experience with Clayco is work on Amazon fulfillment centers in Sparrows Point, Maryland, and Monee, IL. Clayco is listed as General Contractor on documents submitted to the City of Nampa for Project Bronco.

And lastly, since we are way down in the weeds here: the accent paint for the project is a Sherwin-Williams color known as “Social Butterfly” – which tracks closely with “Amazon orange.”

[Amazon applies for Meridian bookstore]

Bottom line

The secrecy works on two tracks for Amazon. It fosters dozens of stories (ahem, like this one), in advance of an announcement, and makes the actual release of the cat from the bag an Even Bigger Deal. And, if for some reason the plan doesn’t come together, they avoid the brand damage of announcing something and then canceling the plan.

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Don Dayhttp://linkedin.com/in/donday
Don has been covering news in Boise for 20 years. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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