After fanfare, Element Skateboards didn’t stay in Boise; pizza place takes its spot

Element Skateboards made a big announcement about bringing its brand to Idaho, with a space next to Rhodes Park.

It didn’t last.

The company held a splashy grand opening, complete with skate demos, appearances by Boise’s mayor and lots of media coverage.

The grand opening of Rhodes Skatepark and Element 304 Americana in Boise, ID will go down as one of the best Element events in history! The mayor welcomed the Element team to the course including Nyjah, Westgate, Greyson Fletcher, Nick Garcia, Julian Davidson, Chad Tim Tim and many more.

Element blog about the grand opening.But Element never obtained its permanent occupancy permit for the space at 304 S. Americana St. near the park. 

The Irvine, California-based brand announced it would renovate the building in 2016 for “an artist loft/showroom upstairs and a pop-up shop/community center,” but more than two years later the building is empty and the phone is disconnected. 

Instead, the company decided to move the operations it announced for Boise back to California, according to a source who declined to be named on the record.

A call to company CEO Johnny Schillereff was not answered. Calls to Element’s headquarters were not returned. 

A new filing for the building indicates another downtown Boise pizza shop, known as Americana Pizza, hopes to open in the lower level of the building. The small stand would offer take-out pizza according to the permit application.

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Don Dayhttp://linkedin.com/in/donday
Don has been covering news in Boise for 20 years. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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