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Dickey’s says it will discontinue “BBQ 4LIFE”design

Boise Centre is open

On the heels of a BoiseDev exclusive last week that noted similarities between a local barbecue restaurant’s logo and a national chain’s design – the chain has backtracked.  

Here’s the statement from Dickey’s Barbecue Pit PR rep Callie Head:

  •  At Dickey’s, our franchisees are local business owners and we consider them a part of our extended family.  As such, we support and respect other hard working local business owners who are passionate about great barbecue. Dickey’s believes in authentic barbecue and healthy competition, and never intended to cause confusion nor upset within the barbecue community. Dickey’s is in the process of changing out stock of our takeout bags at all Dickey’s stores in the Boise market and beyond. We look forward to serving our loyal guest delicious barbecue in less confusing takeout bags. 

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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