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Sun Valley clothing co. eyes Boise amidst Fox News flare up

Regence
Future in Focus: Sun Valley

The tight job market in the Wood River Valley is pushing one company to branch out towards Boise.

The founder of SCOTTeVEST, a maker of clothes with special pockets for gadgets, says his company is exploring a satellite office and retail space in Boise.

But the announcement comes just a few weeks after controversy prompted the company to distance itself from the same founder.

“Recruiting in Sun Valley/Ketchum has proven to be very difficult over the years, and has held us back,” Scott Jordan wrote on LinkedIn. “You don’t typically consider moving to a ski town for a career.”

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Jordan says he is set to be in Boise to find office and retail space.

“We will maintain an office here in Ketchum as that is where we love to live and play, but we have hit a bit of a wall on our ability to recruit talent here.”

Jordan points to brands like Scott, Smith and others that have left the Sun Valley area.  

“To be clear, we are not leaving the valley, but expanding,” he wrote.

Jordan generated some bad press last month for a recent Facebook post. 

According to the Cincinnati Enquirer:

He called Fox News viewers gullible and idiots in the Facebook post.

A blog devoted to the television show Shark Tank on Friday posted a screen grab from Scott Jordan’s Facebook page.

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Jordan, in the post, was recounting how many people tell him they see his ads on Fox News. 

“I laugh to myself, and tell them that we primarily advertise on Fox because we find their viewership to be extremely gullible and much easier to sell than other networks,” Jordan wrote in the post. 

He added in the post:  “I get to tell them they are fucking idiots while getting rich off them.”

Despite his LinkedIn post this weekend about the Boise outpost, just last month his company said he stepped down from the eponymously -named endeavor. More from the Enquirer:

The Ketchum, Idaho-based company quickly distanced itself from the comments, noting Jordan stepped down in 2017. 

In an emailed statement to The Enquirer and posted on the company’s website, SCOTTeVEST spokesman Luke Lappala said the company strongly disagrees with Jordan’s views. 

“We are extremely sorry for his unacceptable comments,” Lappala said in the statement. “Mr. Jordan’s post was impulsive and inappropriate for too many reasons to list, and rightfully offended so many people.”

The story caught the attention of the right-leaning media, including Breitbart, Washington Times and others.  

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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