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Albertsons wants you to fuel your car without getting out your wallet

Fast in the Morning Wild 101

Albertsons Companies is working on new technology to make it easier to buy gas at one its fuel centers around the country.

 Albertsons gas station in SE Boise. Don Day/BoiseDev
Albertsons gas station in SE Boise. Don Day/BoiseDev

During an investor day Tuesday, the company said it has developed a 1-Touch Pump and Go process that uses smartphone devices to make buying gas faster.

“You pull up to one of our in-house gas stations, (the technology) recognizes you’re at the gas station, it turns the pump on for ya, you fuel and it tenders you out and you are on your way,” chief marketing and merchandising officer Shane Sampson said during the investor presentation. “We are making it fast and making it seamless.”

The company says it plans to apply for a patent on the technology.

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The test could come to Idaho soon.

“We are piloting One Touch in a fuel center in NorCal with a small employee group,” Albertsons Companies VP of Communication and Education Christine Wilcox told BoiseDev. “Following that, we plan to also pilot it in Boise.  After that, we will determine a rollout schedule.”

Albertsons currently operates more than 390 fuel centers.

The company is also looking at using smartphone technology to allow some purchases in stores without having to visit a checkstand.

 

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