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Rockies road: Bench restaurant listed for sale

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Rockies Diner, the nostalgia-themed diner on Overland Rd. is for sale.

 TheSpiersGroup.com screenshot TheSpiersGroup.com screenshot

The business is listed for just less than $400,00 to take over — but the price does not include the use of the Rockies name, which would have the licensed separately.

The diner has been a fixture on the Boise Bench for the last 20 years, and was an offshoot of a drive-in location on Fairview Ave. which has long since closed.

The listing says the business has positive cash flow and a long-term lease. No reason for the sale is listed.

The restaurant’s “Johnn B. Goode” food challenge was featured on the second season of Man Vs. Food on Food Network. Participants are challenged to eat a 4.5 burger with 1.5-pound plate of chili chees fries and a 16-ounce milkshake in thirty minutes. If they make it, they get that meal free, plus a free t-shirt and a free guitar (and, probably, some heartburn).

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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