In much of SW Idaho, you have two choices for high speed Internet: Cable ONE and CenturyLink.
And a new report from CNBC highlights a surprising fact: Cable ONE charges more for
Telecommunications analyst MoffettNathanson says the average revenue per user for home internet from a Cable ONE customer is $69.90. That’s more than any other company, according to CNBC.
CNBC also says Cable ONE has been moving to shed customers who use it for cable TV. It doesn’t offer discounts, and does not try to talk customers out of cancelling if they call.
“I know that we don’t put time and resources into pretty much anything having to do with video because of what it nets us and our shareholders in the long run,” Cable One CEO Julie Laulis said according to SeekingAlpha. “We pivoted to a data-centric model over five, six years ago, and we’ve seen nothing to derail us from that path.”
The Boise TV market has the lowest number of homes with cable in the country.
Nationally, CNBC notes 70% of Cable ONE customers only buy broadband from the company.
The high prices for Internet and lack of attention to TV service has been good for Cable ONE shareholders. Since the company first started trading on Wall Street in 2015, shares have increased 136 percent.
Later this year, the company will drop the Cable ONE name and rebrand as Sparklight – increasing the focus on home internet services.