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Topgolf Meridian? Company announces plan to focus on smaller, medium markets

Could a Topgolf Meridian be tee’d up? BoiseDev reported in January a Topgolf-style entertainment facility is on deck for Eagle View Landing in Meridian.

Now, the originator of the concept says it will work to build venues in small and mid-sized markets.

The company developed a new venue design that gives it the ability to open in areas with 100,000-500,000 people. The broader Boise metro area is above that at more than 750,000 residents.

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Topgolf said the new design can scale up or down depending on demand. It gives them the ability to grow into additional markets across the US.

“We’re incredibly excited to launch the next evolution of our venue business,” Topgolf COO Craig Kessler said in a prepared statement. He said the new model will allow them to bring the concept to “many more communities, reaching millions more guests than we ever could previously. We are actively looking for sites and we will announce more details in the coming months.”

Ball Ventures Ahlquist, which is developing the Eagle View Landing site, could not confirm the tenant. They would only say it is a “golf entertainment venue.” There are other providers including Drive Shack and Big Shots. Those companies have far fewer locations.

Both Topgolf and Drive Shack are targeted at golfers and non-golfers, providing equipment on site for gameplay. BVA hopes to break ground on the project this spring.

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Don Dayhttp://linkedin.com/in/donday
Don has been covering news in Boise for 20 years. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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