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New Boise Edwards theater hopes to stimulate more of your senses

Regal Theaters, which owns the Boise Edwards 21, is set to remodel one of its largest theaters for a new way to watch movies.

The chain will spend about $200,000 to remodel auditorium two off the lobby for its new “4DX” experience. Regal touts the concept as a more immersive movie experience. It combines 3D glasses with extra effects like wind, rain, a moving seat and scents.

Think one of those immersive rides in a theme park where you get a puff of air or spritz of water while bouncing around in sync to the movie.

This review at Business Insider describes the experience – and the extra hefty $28 ticket price.

In its other 4DX screens around the country, Regal is currently running Captain Marvel, with Shazam and Dumbo on deck.

The technology comes from a South Korean company, and Regal now has more than 400 screens with the format.

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Don Dayhttp://linkedin.com/in/donday
Don has been covering news in Boise for 20 years. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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