Regal Theaters, which owns the Boise Edwards 21, is set to remodel one of its largest theaters for a new way to watch movies.
The chain will spend about $200,000 to remodel auditorium two off the lobby for its new “4DX” experience. Regal touts the concept as a more immersive movie experience. It combines 3D glasses with extra effects like wind, rain, a moving seat and scents.
Think one of those immersive rides in a theme park where you get a puff of air or spritz of water while bouncing around in sync to the movie.
This review at Business Insider describes the experience – and the extra hefty $28 ticket price.
In its other 4DX screens around the country, Regal is currently running Captain Marvel, with Shazam and Dumbo on deck.
The technology comes from a South Korean company, and Regal now has more than 400 screens with the format.