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Where business news starts in Boise.

New Boise Edwards theater hopes to stimulate more of your senses

Regal Theaters, which owns the Boise Edwards 21, is set to remodel one of its largest theaters for a new way to watch movies.

The chain will spend about $200,000 to remodel auditorium two off the lobby for its new “4DX” experience. Regal touts the concept as a more immersive movie experience. It combines 3D glasses with extra effects like wind, rain, a moving seat and scents.

Think one of those immersive rides in a theme park where you get a puff of air or spritz of water while bouncing around in sync to the movie.

This review at Business Insider describes the experience – and the extra hefty $28 ticket price.

In its other 4DX screens around the country, Regal is currently running Captain Marvel, with Shazam and Dumbo on deck.

The technology comes from a South Korean company, and Regal now has more than 400 screens with the format.

West Bench shopping center to get makeover, cookies

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Tavern at Bown, Tavern Downtown – and now Tavern in Eagle

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Boise’s first skyscraper up for sale

The historic Hoff Building is nearly 100 years old, and could soon have a new owner.

Historic ‘world’s largest’ Ponderosa Pine to be removed in Kathryn Albertson Park revamp

A 500-year-old cross-section of the so-called "World's Largest Ponderoa" in a Boise park will soon be no more."Unfortunately,...