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Just months after Albertsons rolled out Plated kits locally, they’re gone. What the company says

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Idaho Business pres. by My 102.7

In 2017, Boise-based Albertsons Companies purchased Plated – a provider of meal kits shipped fresh to customers across the country.

The company began offering the kits in stores in select markets around the country shortly after the acquisition. It brought them to its home market of Boise last summer, starting with its Broadway store.

Now, the kits are gone from local store shelves, less than a year after they launched.

Last year, Plated co-founder and CEO Josh Hix told Boise Weekly it was “thrilling to announce that we’re now available in Albertsons Company’s stores in its hometown of Boise.”

Hix exited the company earlier this year.

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[Albertsons bringing back self checkout at some stores]

No more Plated in Boise stores

“Plated has enjoyed the ability to test and learn on a large scale because of Albertsons Companies expansive footprint that covers a wide range of markets and store brands,” Plated Director of Public Relations Liz Marsh told BoiseDev. “Plated is not currently being offered in Boise stores.”

Marsh said Plated will be offered in “select stores while we temporarily reduce the overall scope of Plated’s retail distribution.”

Marsh did not answer BoiseDev’s specific questions around why the kits were removed from stores. Plated is still available in the company’s Safeway stores in the Bay Area of California and other locations, according to an online tool.

[The big new Albertsons is done. When will the other planned stores crank up?]

“This shift will allow us to focus on innovation for the future expansion of Plated within the Albertsons Companies ecosystem,” Marsh said. “We remain committed to growing Plated to serve customers in new and exciting ways.”

Plated is still available for home delivery via mail.

BoiseDev covers Boise-based grocer Albertsons Companies like no one else. Consider a membership today to support our journalism and get our stories directly to your inbox.

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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