Local news. Locally owned.
We put readers first.

Fossil’s new Boise location one of first ‘concept’ stores

Regence

BoiseDev first noted the addition of watch and accessory brand Fossil to Boise Towne Square earlier this year.

BoiseDev Project Tracker

  • Boise Towne Square (ongoing)

    Click here for details, information & past stories

The brand opened the doors on the store on April 10th – and is touting it as a new ‘experiential store concept.’

“Customers are shopping in a different way—largely in part to the ease of online and mobile shopping, and we recognize that and want to be part of a convenient, enhanced shopping experience.‘‘ Steve Evans, Fossil executive vice president said in a prepared statement.

The Boise location is the chain’s fourth such store – which focuses on highlighting “the spirit of ‘makers.'” It features the ability to engrave and emboss its watches with a number of icons – including “the Idaho state outline and a potato.” The outlet also features an updated brand look. Here’s the marketing speak:

New materials and color palettes like tonal gray, brass finishes, brick floor and pops of black paired back to plywood, add a soft modern touch to the design elements. Everything in the store is modular, adding a unique flexibility for both selling and storytelling. All the design elements were chosen specifically to lean into the concept of celebrating craftsmanship—which has been one of the founding principles of Fossil brand since its inception 35 years ago.

The store is located in the former Gymboree space on the lower level across from Apple.

- Story continues below -
116 & West
BVA Development
- Story continues below -
116 & West
BVA Development
Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

Popular old Vista Ave. cafe reopens in new Boise mall-area location

After starting as a cafe on Vista, converting to a cafeteria at MK Plaza and a catering company out of a call center, Rooster's...

Scrape it, roll it: New ice cream concept heads for Boise mall

A new concept in ice cream will soon open at Boise Towne Square. C4 Creamery applied to open a small shop near the mall's...

Apple changes course on Boise store, again

Apple Inc. will reopen its store in Boise, a major anchor of Boise Towne Square. The store, which for a time was the...

A Hello Kitty food & merchandise truck is coming to Boise this week

The Hello Kitty Cafe Truck is coming to Boise this Saturday.  The truck is making stops at various locations in the United States for its...

Popular

Boise made of Lego? How an Idaho guy dreamed up this skyline model

You might notice them in the stores. Lego sets with landmarks and skylines made out of the popular building bricks. Paris. Dubai. NYC. ...Boise? Not...

You asked: What’s the large Christmas display at Expo Idaho for?

A new Christmas experience will open at Expo Idaho this year - just in time for a socially distanced holiday season. Christmas in Color set...

In-N-Out Burger sets plan for Boise, but it will be a while still

It’s the question we get more than just about any other inquiry: When will the Boise area get an In-N-Out Burger? The California-based chain of...

Over the leftovers? Check out our takeout & delivery guide with more new options!

We had snow this week - and hopefully lots of Thanksgiving goodies. But if you're ready for something different - our Boise and Meridian...

Related

Apple changes course on Boise store, again

Apple Inc. will reopen its store in Boise, a major anchor of Boise Towne Square. The store, which for a time was the...

A Hello Kitty food & merchandise truck is coming to Boise this week

The Hello Kitty Cafe Truck is coming to Boise this Saturday.  The truck is making stops at various locations in the United States for its...

Open and shut: Boise’s Apple store closing up shop, again

For a few days, the US only had a single Apple retail store - the one in Boise at Boise Towne Square. Now, that store...

Lulu near you: athletic wear store plans new store in Boise

National athletic brand lululemon athletica applied to build a new store in Boise. The retailer applied with the City of Boise to build a store...
SERVPRO Certified

Latest

Boise made of Lego? How an Idaho guy dreamed up this skyline model

You might notice them in the stores. Lego sets with landmarks and skylines made out of the popular building bricks. Paris. Dubai. NYC. ...Boise? Not...

Get Local: Ideas on where and how to shop local this season

NEWS ANALYSIS Every holiday season, we hear about the importance of shopping local. This year, however, shopping Treasure Valley businesses is vital to the survival...

Over the leftovers? Check out our takeout & delivery guide with more new options!

We had snow this week - and hopefully lots of Thanksgiving goodies. But if you're ready for something different - our Boise and Meridian...

COVID spreads in Boise homeless shelters: one Boise Rescue Mission guest and staffer dead

Eight months after Idaho announced it’s first case of COVID-19, the pandemic is hitting Boise’s homeless community harder than ever.  In the past two weeks,...

Boise-based Norco purchased Utah-based automation & welding company

By Idaho Press staff Norco, a large, privately owned welding, safety, medical, and gas supplier, announced in a press release the acquisition of Arc Services...

‘I have never, ever felt this ill:’ Ahlquist, family contract COVID-19

By Nicole Camarda / Idaho News 6 Crush The Curve co-founder Tommy Ahlquist brought the first public COVID-19 tests to Idaho last spring. Now he...