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Boise maker of menstrual care cups lands product in every Target store

Saalt, the Boise-based maker of menstrual care products will hit $2 million in sales by the end of May. Founders Amber Fawson and Cherie Hoeger spoke during the annual Idaho Tech Council Capital Connect conference Wednesday morning in Boise.

The company announced during the event that it’s period cup went live at all Target stores across the country. That’s more than 1,800 outlets carrying the product.

The Saalt period cup is designed to be used for ten years – replacing the disposable tampon. In that ten year period, the average woman would need to buy, use and throw away more than 11,000 tampons.

Saalt period cups
Amber Fawson and Cherie Hoeger speak about their Saalt product during Wednesday’s ITC Capital Connect conference in Boise. Photo: Don Day/BoiseDev

“When we launched Saalt, we had a couple of goals,” Fawson said. “One was to break the stigma around period care. The other was to bring the custom period cup to the market.”

The product line is growing and will hit $2 million in sales by the end of this month, the founders said.

Saalt says it has leveraged charity partnerships to donate more than 2,500 cups to women and girls across ten countries.

Don Day - BoiseDev editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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