With summer on the way, Bird, the escooter company, increased its ride rates in Boise.
Rides now cost $0.31 cents per minute – double the previous rate of $0.15 a minute. Each ride also incurs a $1 per ride fee.
A Bird official told BoiseDev it changed its rate structure to now range from $0.10 per minute to as much as $0.33 per minute.
“Similar to ride-hailing, Big Macs, and cups of coffee, our pricing now varies by city,” Mackenzie Long wrote in a statement.
The escooter rental company now competes against Lime, which launched at the same time last fall – and new entrant Spin.
A spot check of scooters from the other companies shows each still price rides at $0.15 per minute and $1 to start.
(Thanks, Mark, for the tip!)