fbpx

Albertsons tweaks and expands lineup of store brands

Boise-based Albertsons is revamping and expanding its core line of store brand products.

Several of the company’s other brands, like Signature Kitchens, Signature Home, refreshe and The Snack Artist will come under the umbrella Signature Select brand. An updated logo that looks like a shopping tag will be added to each of the products in coming months.

[New Albertsons CEO will move to Boise]

In all, Signature Select will feature more than 2,400 individual products. It is one of four private brands that generate more than $1 billion in sales each year for the company.

Albertsons adopted and expanded Safeway’s private label brand program when it acquired the larger grocer in 2015.

[2016: Albertsons is becoming more like Safeway, but its good for Boise]

The company is also adding a variety of new products, including a fig & honey ice cream, cranberry raspberry Soleil sparkling water and a new SPF70 sunscreen stick. The company said it added more than 1,100 new individual products in 2018.

Some brands, like the former “Soleil by refreshe” changed to “Soleil Signature Select.”

Each of the store brand products will continue to have a kaleidoscope of different packaging designs, colors and layouts. Each will also now include the Signature Select “tag” graphic.

“The Signature tag provides an iconic and consistent brandmark that sits naturally on distinctive designs and reflects the unique qualities of each product in each category,” Bill Luna, Albertons director of brand design and packaging operations said.

[Albertsons faces three separate actions related to opioids]

In addition to Signature Select, Albertsons also operates O Organics, Open Nature, Lucerne and other product lines.

Your help powers BoiseDev

This exclusive content comes thanks to the members of BoiseDev FIRST. They get our popular daily newsletter packed with scoops.  Sign up today

First look at student housing in Winco Foods parking lot

BoiseDev first broke word of a new 7-story building along Myrtle St. in Downtown Boise earlier this year. Now...

‘Impressive’ new addition to Boise skyline about to take off

A long-awaited new addition to the Downtown Boise skyline is about to start sprouting up. Scott Schoenherr with Rafanelli...

High profile Vista Ave. art project still in the works – details & timeline

A multi-year attempt to add art to the Vista Ave. corridor could slide into 2020. The idea sprang from...

Partnership brings Women’s Business Center back to Treasure Valley

The Boise and Twin Falls areas will soon have new Women's Business Centers up and running after several years without one.

Black Box to open world’s second VR gym in Downtown Boise

A new virtual reality workout gym is set to open soon in Downtown Boise. It will be the second public offering...

Ahead of mayoral run, a look at McLean’s 2015 campaign donations

In January, BoiseDev published an in-depth look at the 2015-cycle campaign finance records for Boise Mayor Dave...