With Valley traffic increasing, TV station puts more resources into reporting

With population increases comes traffic. And with traffic comes frustration.

KIVI 6 On Your Side revamped its on-air traffic offerings this week to give commuters a better grasp on what they will face on the roads.

“For the first time in 20 years, everyone is talking about how bad traffic is,” news director J Bates said. “We look out our window at channel 6 and see it. We felt it was time to take traffic as serious as other markets do.”

During the station’s Good Morning Idaho Program, anchor Frankie Katafias uses a mix of tools – including technology from Google’s Waze, as well as the network of Ada County Highway District traffic cameras around the area. Waze shows real-time traffic data collected from users of its popular commuting app.

[What’s that funny looking thing? Technology coming to an ACHD pole near you]

In the past, stations in the market used a variety of tactics to cover traffic, including partnerships with radio groups. This marks the first time a station dedicated an in-house anchor. The presentation style is more common in traffic hot-spots like Seattle or Los Angeles.

“We are trying to get ahead of the issue,” Bates said. “I wanted to go beyond traffic cameras and DJs and offer solutions. Waze is something I used in other markets and thought it was a great way to make our viewers part of the solution.”

Waze users can join KIVI’s traffic “team” on the app, to alert Katafias of what they see on the roads. Good Morning Idaho airs on KIVI from 5am-7am, and on KNIN channel 9 from 7am-8am.

“A damned accident:” Echoes of Boise’s history inform its future

NEWS ANALYSIS "In attempting to explain the Boise phenomenon, many local executives cite the industrious workforce, the... climate, the...

New McCall gift shop promises “unexpected options”

Wild Onion took over a former real estate office on Idaho 55 in McCall earlier this year. And before that -...

Cartoon map gives glimpse of early 1990s Boise

Our friend Keleka found this incredible piece of Boise history - and you might find it familiar if you've been around a...

Idaho Shakespeare Festival breaks season record, looks to the future with possible Downtown Boise site

This year, the Idaho Shakespeare Festival broke its all-time record for attendance. Several thousand more guests watched the company's signature plays...

Cartoon map gives glimpse of early 1990s Boise

Our friend Keleka found this incredible piece of Boise history - and you might find it familiar if you've been around a...

Madam Mayor: Lauren McLean first woman elected mayor of Boise

NEWS ANALYSIS Next month, the largest city in the State of Idaho will have...