Hear the radio ads for cheap steaks? Buyer beware, says BBB

Support local journalism

BoiseDev brings you business news without the frustrating paywall. Members make it possible - and get many of our stories first. Sign up and support independent local news, without the lock and key.

You might have heard ads on some Boise radio stations: Twenty ribeyes for $25. Come buy them by the Boise mall.

Sounds a little too good to be true, right?

The Better Business Bureau says: buyer beware. The non-profit business watchdog said Heartland Steaks – which is behind the Boise promotion – has an F rating, and a string of consumer complaints across 13 states.

The BBB says Homestead touts the cheap twenty steaks for $25 price in promotions. It then works to upsell customers to more expensive options.

Upsells and issues

The BBB said a California customer “purchased what he believed was a prime beef package for $150 in March 2019. The man said the meat smelled bad and did not look right after he cooked a few pieces of it.”

Because Homestead sets up temporary locations – customers may have a hard time tracking the company down. The BBB offers advice:

“When you purchase goods at a temporary location, it’s important to get contact information and to understand the business’ refund policies and procedures,” said Michelle L. Corey, BBB St. Louis president and CEO. “If you are looking for a good deal on a large amount of meat, research prices before you buy. The deal being offered might not be the best one for you.”

Homestead secured a permit from the Central District Health Department. CDHD inspected the event on July 15th and found no violations.

Homestead told the BBB it complies with local laws:

“We are always fully licensed by each health department, each city, and each state,” the company wrote in response to a BBB inquiry. “Each customer is shown the actual product before purchasing. Our products are seasoned and then flash frozen to ensure freshness and then are also inspected by the health department before even leaving the warehouse.”

Idaho Central Credit Union Business Banking


Boise home prices at records, no end in sight, apartment rents zooming – but cost of living still lower than average

The cost to own or rent a home in Boise continues to increase, according to a BoiseDev analysis of the latest data...

New record store now open on Boise Bench

Music fans can now enjoy a new record store on the Boise Bench. Modern Sounds Vinyl & Music opened late last...

‘Naked Sunbather’ and more head to Downtown Boise with new brew hall

Mad Swede Brewing Company will bring its brews to Downtown Boise this year. The local brewer opened its...