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Old furniture store gives way to call center

Tamarack Summer
Idaho Business pres. by My 102.7

An older furniture store in Fruitland will soon get a revamp – bringing new jobs to the western fringe of the Boise metro area.

The former Home Furnishings Liquidators just off Highway 95 will get a thorough revamp and become home to Global Tel Link Corp. GTL operates technology services for correctional facilities. According to Alturas Capital, which acquired the former furniture store, GTL needed a building in the Ontario, OR area for a call center facility. It landed on the 16,000 square foot Fruitland facility.

Alturas will own the property and lease it back to GTL. An $800,000 remodel project is underway to convert it from the former furniture store to the call center use. It should open this October.

The building used to house the World’s Largest Pawn Shop, known for its 1990s-era television ads that blanketed the Boise market airwaves.

An increasing number of businesses supporting the Snake River Correctional Institution outside Ontario, which is now that state’s largest prison. In 2017, GTL acquired Telmate, which services the Oregon Department of Corrections.

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