Townsquare Media jolted listeners of two of its radio stations Monday with a sudden shift.
The morning hosts on Mix 106 moved to Wow 104.3 FM, while the morning host on Wow moved to Mix.
Confused? Listeners were too.
In August, the media company abruptly removed Rick Dunn from the air at Wow 104.3. That left longtime partner Carly Cash on the air with Townsquare Media operations manager Jeff Connell who jumped into Dunn’s chair after letting him go.
Now, the company is swapping its hosts around again.
This morning, Connell and Cash swapped studios with Billy Jenkins and Charene Herrera. Jenkins and Herrera moved to Boise to replace longtime host Mike Kasper on Mix 106 in 2018. The team previously worked in country formats in other markets across the region.
With today’s change, Mix 106 is on its fourth morning team since 2016 when Kate McGwire left the station.
The ratings for both Mix 106 and Wow Country 104.3 are well off their highs. Both stations came in behind the leaders in their category in the last ratings period. Mix 106 sees its ratings topped by My 102.7 while Wow Country comes in behind 101.9 The Bull among listeners 12 and above.
The company is still advertising for a morning host on Wow Country.