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Two pop-up shops slide into small space under stairs near Goldy’s

It’s not the spot you expect to see a retail store. Let alone two. A small alcove on the first floor of the Perrault-Fritchman building surrounded on three sides by stairs and on the fourth by an elevator door.

But Lucas Marshall saw potential.

Marshall Goods: products for men

Marshall Goods and With Gratitude Publishing sit in a small space next to Goldy’s on Capitol Blvd. in Boise. Photo: Don Day/BoiseDev

“It’s a passion of mine to go out on my own and bring quality handmade American-made goods to people,” Marshall said. “It’s a missing market here in Boise. I like a good challenge, and I saw the vision as soon as I saw this and brought it to life.”

Marshall Goods sells more than 200 items in the 235 square foot space. In addition, Nick Maciel operates a pop-up within a pop-up for With Gratitude Publishing.

Together, the two businesses offer vintage books, periodicals, socks, shirts, jeans, cards and personal items, targeted primarily at men.

“We have a lot of sustainable brands that are handmade in smaller batches,” Marshall said. “I respect that a lot more than fast fashion. We also carry men’s apothecary items like face wash, body wash, and candles. Anything that strikes my fancy, really.”

With Gratitude Publishing: books & periodicals

The Happy Reader sits on the shelves at With Gratitude Publishing. Photo: Don Day/BoiseDev

Maciel now has his second beachhead after selling goods in Neckar Coffee.

“We carry print publications that are unique from around the world,” he said. “Niche topics, and classic books that me and my wife have collected from around the world.”

Maciel’s current favorite is an issue of The Happy Reader.

“Each issue is about a different famous person and their favorite book. It goes in-depth about that book and the author. It has cool intimate conversations with interesting people.”

The current issue features Owen Wilson.

Marshall said the shop will be open for six months to a year and could expand if things go well. The shop will be open from 9am-2pm seven days a week. Marshall said that dovetails well with the folks waiting to grab breakfast at Goldie’s next door.

Don Day - BoiseDev editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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