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Adaptable couch & chair furniture store comes to Boise mall

Lovesac, the national furniture company that focuses on seating, will open a store at Boise Towne Square.

The company sells two primary lines. The newest is a reconfigurable couch it calls the Sactional, as well as a foam-filled chair known as the Lovesac.

The new store will sit next to the Apple Store on the lower level in the former Art of Shaving.

This is Lovesac’s second attempt at a Boise Towne Square store. The Utah-founded company previously operated on the upper level In recent years, the company expanded beyond its namesake bean bag-like chair into the couch segment and began launching stores across the country.

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The couches include removable covers and can be configured in a variety of different layouts to fit different room sizes and setups. Sactionals range from $2,000 to $10,000, depending on configuration and fabric coverings.

“We’re presenting a new way to think about furniture,” company founder Shawn D. Nelson told the International Council of Shopping Centers. “It’s furniture that you could have the rest of your life.”

A national TV ad campaign and events like popups at Costco support the brand. Lovesac plans to open about 20 stores per year after launching a successful initial public offering last year.

Lovesac operates small stores, with product shipping from offsite warehouses.

Construction on the new Boise Towne Square Lovesac store is underway.

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Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at don@boisedev.com.

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