Adaptable couch & chair furniture store comes to Boise mall

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Lovesac, the national furniture company that focuses on seating, will open a store at Boise Towne Square.

The company sells two primary lines. The newest is a reconfigurable couch it calls the Sactional, as well as a foam-filled chair known as the Lovesac.

The new store will sit next to the Apple Store on the lower level in the former Art of Shaving.

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This is Lovesac’s second attempt at a Boise Towne Square store. The Utah-founded company previously operated on the upper level In recent years, the company expanded beyond its namesake bean bag-like chair into the couch segment and began launching stores across the country.

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The couches include removable covers and can be configured in a variety of different layouts to fit different room sizes and setups. Sactionals range from $2,000 to $10,000, depending on configuration and fabric coverings.

“We’re presenting a new way to think about furniture,” company founder Shawn D. Nelson told the International Council of Shopping Centers. “It’s furniture that you could have the rest of your life.”

A national TV ad campaign and events like popups at Costco support the brand. Lovesac plans to open about 20 stores per year after launching a successful initial public offering last year.

Lovesac operates small stores, with product shipping from offsite warehouses.

Construction on the new Boise Towne Square Lovesac store is underway.

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