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So you’re telling me there’s a chance: In-the-know team talks Target in SE Boise

Idaho's Biggest Toy Drive

When Shopko started closing down stores in the Boise area ahead of its bankruptcy, many thought… ‘can we get a Target there?’

There – being the Broadway location in Boise.

In January, BoiseDev wrote a story laying out the case. Now, the commercial real estate team working to lease the vacant store says… well… maybe.

‘Considering it’

“I too would love to have Target in the Shopko,” Andrea Nilson with Cushman Wakefield Pacific Advisors said during a taping of the BoiseDev podcast. “I’ll tell you, it’s the very first call that we made when we started talking to the owner of that property. I have called them no less than 35 times.”

Nilson said she too thinks it would fit perfectly, and continues to work to convince Target’s real estate team.

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Idaho's Biggest Toy Drive
ICCU Business Unusual

“I’ve done all the demos around each of their stores. I color-coded maps. I’ve shown them all the platted residences that are coming.”

Will all that work bear fruit? Here’s the maybe.

“They are considering it. I’m working on it. It is my goal in life to bring Target to the Shopko (space),” Nilson said.

“When she sets her mind to something, watch out,” Nilson’s teammate LeAnn Hume said.

Hume said Target’s current corporate focus could be part of the hesitance.

“The reason they haven’t jumped on it – because it makes total sense for them to be there – because they are very focused on downtown or urban markets right now,” she said.

Those smaller stores, as Target’s press site notes, often sit near college campuses. But Hume said Downtown Boise isn’t the right fit for Target.

Target lists nearly 50 future store openings on its site. All but three are smaller store locations.

Rendering of a new urban-style Target in the Seattle area. Courtesy Target Corp.

Other possibilities

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Idaho's Biggest Toy Drive
ICCU Business Unusual

If not Target, Nilson said something else is in the works. While she wouldn’t get into specifics, she said it is “unconventional” and would need sign-offs from some of the other tenants in the shopping center.

Nilson also thinks something like Dick’s Sporting Goods could be a good fit.

“As a mom of two boys who play every sport you can think of, and living on this side of town – it’s just so painful,” she said. “We have nothing. We have all these families and all these active kids, and this side of town is just ridiculously active – and the closest option for sporting goods is the mall.”

The third member of the team, Sara Shropshire, said sometimes part of getting a sought-after tenant is the sales work.

“I think part of our job and the things we work really hard to do is to sell what we have in our market right now and what we will have in the future,” she said. “Dicks and Target might look at SE Boise and think ‘there’s not enough rooftops, there’s not enough population, there’s not enough growth.'” Part of what we have to do is show them, ‘yes there absolutely is and it does make a lot of sense for you.'”

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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