Hidden in plain sight: The Flicks’ sign has an artful secret

Boise independent movie theater The Flicks opened in 1984 – and for most of its life had good visibility on Myrtle St. in Downtown Boise.  

But when the Inn at 500 Capitol built around the theater on two sides, it blocked the long-running Boise institution from traffic and passersby.

Hawkins Co., which owns the hotel property, asked the City of Boise and Idaho Transportation Department for a waiver to add a sign outside the hotel along Myrtle St. Boise’s guidelines generally don’t allow “off-premise” signs, but planning & zoning commissioners agreed to allow this one through.  

Classic Design made the sign – and fabricated it just across the street. Noel Weber, who owns Classic, said once they got it all done, they wheeled it across the street and put it in place.

“It’s all steel construction,” he told BoiseDev. “We found the lens in Israel and machined all the aluminum details right here at our shop.”

The sign has unique details that help it double as an art piece. It is styled like an old-school movie projector with film strip featuring frames of Ginger Rogers & Fred Astaire from their movie Swing Time. 

As I was taking pictures for the original version story, a nice woman walking by said “look in the lens!”

I hadn’t considered that the lens of the projector would show anything – but there’s a hidden surprise of sorts:

View this post on Instagram

#hydrolicpress #fabrication

A post shared by Noel Weber (@nbweber) on

Adler plans large industrial building in south Boise

Adler Industrial, which purchased the assets of Van Auker Companies earlier this year, plans a large project in South Boise.

In ecommerce battle, Albertsons looks to small neighborhood warehouses; amps up ‘drive up’ service in Boise area

Boise-based Albertsons continues to make a number of moves to compete in a consumer shift to online grocery sales.

After runoff loss, Bieter rehires campaign staffer for city job; McLean ‘surprised’

The day after the December 3rd runoff election, Dave Bieter brought an ally back into city government. Amber...

New meditation studio opens in Downtown Boise

A tech. worker who has focused on the art of slowing down will open a meditation studio in Downtown Boise soon.

“A damned accident:” Echoes of Boise’s history inform its future

NEWS ANALYSIS "In attempting to explain the Boise phenomenon, many local executives cite the industrious workforce, the... climate, the...

Cartoon map gives glimpse of early 1990s Boise

Our friend Keleka found this incredible piece of Boise history - and you might find it familiar if you've been around a...