Two years ago, David Cruz nearly died.
“I developed diverticulitis, and I almost died due to inflammation in my gastrointestinal tract,” he said. “I didn’t know a whole lot about nutrition back then.”
The brush with illness led him to a new path – and soon, a new restaurant.
Cruz, his fiancé Desiree Lane and a third partner, Andi White, are opening Fattitude inside the Crunch Fitness gym at Lakeharbor Ln. and State St. in Boise.
The Keto-focused restaurant will build on their existing business, Keto2Go, but add quick-serve and meals to go to an already established offering of pre-packaged ketogenic meals.
The ketogenic diet eliminates most carbohydrates from bread and sugar and replaces the calories with foods that contain more fats and proteins.
Favorites with a twist
“We’ve been doing the meal prep for a while,” Cruz said. “The new location will allow us to offer keto and paleo coffees and pastries. We make amazing donuts, cheesecakes, brownies, cupcakes, cookies. We do unhealthy concepts like pizza, lasagna, meatloaf – and we make them very very healthy.”
Both Lane and White are chefs, and worked together to create a menu that applies ketogenic principles to common foods.
“For instance, with pizza, you might have seen cauliflower pizzas. Our style is to make make it with almond flour,” Cruz said. “It has a different texture and taste that I think is delicious.”
The business started by utilizing a shared kitchen at Food Services of America, but they had limited access which meant they could only provide so much product.
“The demand is so hight now we need not only more space, but more days cooking int he kitchen to be able to provide all of our customers the meal prep side,” Cruz said.
Fattitude will bring together meal prep, the coffee shop-style offerings and grab-and-go dinners. Cruz said he hopes to have a grand opening around December 15th – just before the new year’s resolution crush.
“We want to get the word out: food is medicine and fat is your friend.”