After 29 years as Thornton Oliver Keller Commercial Real Estate, the Boise-based firm announced a new name and brand this week.
TOK Commercial shortens the firm’s name to what many already call it informally.
“This seemed like a logical time to take this step. We wanted to have a branding platform that was able to reflect our growth as we explore new markets and services,” Michael Ballantyne, Managing Partner of TOK said in a statement. “Thornton Oliver Keller’s name and logo has enjoyed tremendous brand recognition and value. This continues to embrace that brand but also embraces a name we are most commonly referred to.”
TOK also rolled out a new tag line, “It’s TOK,” and will update branding on signage around the area.
Tim Thornton and Peter Oliver launched Thornton Oliver in 1991. In 1993 Michael Keller joined the partnership ranks and the firm added his name.
TOK now operates in Boise, Twin Falls and Eastern Idaho. The company says it is Idaho’s “largest full service commercial real estate company.”
Disclosure: Thornton Oliver Keller sponsors the BoiseDev Project Tracker. The firm had no role in the selection or production of this story.