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No restaurant, no problem: New mobile food delivery service set for Meridian

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Crave Delivery, Inc. plans a large food delivery business in Meridian soon. Plans with the City of Meridian show the “mobile to order kitchen and delivery service” will spring up along I-84 at Ten Mile Crossing.

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The project will bring a cluster of kitchens, food prep and packaging areas.

“The building is single (sic) level of approximately 15,000 sf and contains kitchens and office and food delivery and storage space designed to accommodate a variety of food genre (sic),” Richard Wilmot with Chrysalis Architecture wrote in an application letter. “There is a small area for customer or catering pick-up, but in general all pick-up services will be made by Crave drivers and services.”

A site plan shows 14 separate kitchens clustered on the interior of the building, plus an additional test kitchen. A separate area for packaging and processing sits along one side, plus a beverage prep area. Covered drive-up areas sit along both sides of the building.

“Some of the food service providers will be in collaboration with local restaurants,” Roberta Stewart with Ball Ventures Ahlquist wrote in an application letter. “When a customer calls in an order for a menu item, Crave’s kitchen staff will prepare the food, and Crave’s employed drivers will pick up the food and quickly deliver it to the customer.”

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The Ten Mile Crossing location puts Crave in a central location for delivery. It sits within about 16 minutes of Downtown Boise, 15 minutes of Downtown Nampa and 25 minutes of Eagle.

The Meridian Press first noted the application last fall.

“In the coming months, Boise will have a new entrant onto the food scene,” Shannon Bloemker said in a statement to Meridian Press. “Tapping into the desire for convenience and home delivery, this new brand will be bringing some of the best dishes from around the country to the Boise area.”

Applications refer to the project as Crave Delivery, The Crave at Ten Mile Crossing and Crave Kitchen.

Kitchen in the cloud

Crave Kitchen Meridian
Black and white rendering of Crave Delivery’s Crave Kitchen facility in planned at Ten Mile Crossing in Meridian. Via Chrysalis Architecture

The concept echoes the idea behind a venture underway in San Francisco known as CloudKitchens. That company, backed by former Uber CEO Travis Kalanick, rents space for so-called “ghost kitchens.” Companies can rent them to establish delivery-only food services. That service would integrate with the UberEats platform.

Crave’s application stresses it will be under single ownership.

A number of app-based food delivery services currently operate in the area, including DoorDash, Postmates and Uber Eats. Each primarily connects with pre-existing restaurants and uses contracted drivers.

Crave would employ 40 people. It previously won design review approval from the City of Meridian, and last week applied to change the configuration of the lot it sits on.

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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