Local news. Locally owned.
We put readers first.

Idaho’s longest-running ad agency rebrands with new name

Idaho Business pres. by My 102.7

In 1953, John Givens and Ken Davies launched an ad agency in Boise, Idaho. The founding turned out to spur a firm that continues 66 years later.

What started as Givens-Davies evolved several times over the years – through Davies & Rourke and, since 2019, as Davies-Moore.

Now partners Edward Moore and Carolyn Lodge will update the firm’s name again, becoming 116 & West: A Moore|Lodge Company.

“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” company CEO Edward Moore said in a statement. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”

The firm will formally launch the “116” brand on 1/16 – which also happens to be the tenth anniversary of Lodge’s elevation to partner. The day-long event will start at 9am with a pop-up coffee stand, giving out free coffee to 150 folks in front of the agency’s headquarters at 8th & Idaho.

- Story continues below -
Mutual of America
landproDATA

“We’ve been a part of the Boise community for 20 years and know it can set an example for the rest of the world,” Lodge said. “So, we thought we’d invite the people of Boise to bring more kindness into the New Year.”

The firm will do that with 116 acts of kindness throughout the year, including its annual pro-bono marketing partnership with a local non-profit.  It will announce the recipient later this week.

The company said the rebrand both acknowledges Lodge’s role in the firm and denotes the agency’s location on the 116th line of longitude.

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

Popular on BoiseDev

‘Is there a house I can buy for that?’ How a local nonprofit helps add more affordable housing

A new neighborhood will soon go up on one of Boise’s most high-profile corners, but this time a portion of the homes will be...

‘Are you serious?’ Proposal for new McCall Maverik station catches public ire

McCall could get a new 4,424 square foot Maverik gas station and convenience store, just a few blocks away from the current location. The Salt...

You asked: What’s the large Christmas display at Expo Idaho for?

A new Christmas experience will open at Expo Idaho this year - just in time for a socially distanced holiday season. Christmas in Color set...

Boise will require new homes to include circuit for electric cars

The City of Boise wants to make it easier for Boiseans to power electric vehicles in their homes. On Tuesday, Boise City Council approved a...
Regence

Related stories