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“Influencer inspired” women’s fashion store to add Boise mall location

Windsor, a chain of women’s clothing retailers, will open a new store at Boise Towne Square.

The chain sells a variety of women’s fashions. It primarily focuses on ‘special occasion’ clothing for events as diverse as prom and honeymoons.

“Our Windsor store in Boise, ID is a retail experience like no other for shopping women’s clothing and fashion trends,” the chain’s marketers note. “Our Boise Towne Square location provides a style destination where you can find the latest styles and your favorite influencer inspired head-to-toe outfits.”

Influencers – like the Kardashians, Ariana Grande and Instagram stars continue to drive the fashion industry. (Some of Windsor’s models even look vaguely like members of the Kardashian family).

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Windsor’s selection includes dresses, shoes, accessories, rompers, jackets, swimwear and intimates.

The company says the store will have “an incredible selection of dresses from casual to formal looks in maxi, long, midi, high-low, short and mini styles that will have you covered from brunch with your friends, nights at the club, to prom, formals, and galas.”

Windsor Fashions will move into the former Charlotte Russe space on the lower level near Dillard’s. That store closed when the chain filed bankruptcy last year.

The chain did not note an opening date other than “coming soon. The City of Boise shows no record of building permits just yet.

Don Day - BoiseDev Editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at don@boisedev.com.

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