The Sears Outlet Store on Franklin Rd. in Boise will soon change names.
The franchise retailer of furniture, mattresses and appliances will combine its business with Ohio-based American Freight, and take its name.
That means the Boise store at 8033 W. Franklin Rd. will remove its Sears-branded signs and put up a new American Freight branding package.
Mainline Sears stores and the Sears Outlet locations separated in 2012 when Sears Holdings spun off the company. Then, in a dizzying set of moves last year, Sears’ parent company announced it would repurchase the Sears Outlet & Sears Hometown businesses but would sell off Sears Outlet. The outlet stores combined with Buddy’s Home Furnishings, then the new company bought American Freight.
The bottom line: Boise’s Sears Outlet store will change its name to American Freight Outlet in April, with a new grand opening set for April 23. When combined, American Freight will have nearly 300 stores nationwide.
One last wrinkle: This doesn’t impact the recent opening of a Sears Hometown in Downtown Nampa. Sears Hometown stores serve as locally-owned franchises, and will keep the Sears branding.
Boise’s large traditional Sears department store closed last year after a liquidation sale.
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