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Boise’s ‘other’ Sears will drop the beleaguered retailer’s name

The Sears Outlet Store on Franklin Rd. in Boise will soon change names.

The franchise retailer of furniture, mattresses and appliances will combine its business with Ohio-based American Freight, and take its name.

That means the Boise store at 8033 W. Franklin Rd. will remove its Sears-branded signs and put up a new American Freight branding package.

Mainline Sears stores and the Sears Outlet locations separated in 2012 when Sears Holdings spun off the company. Then, in a dizzying set of moves last year, Sears’ parent company announced it would repurchase the Sears Outlet & Sears Hometown businesses but would sell off Sears Outlet. The outlet stores combined with Buddy’s Home Furnishings, then the new company bought American Freight.

The bottom line: Boise’s Sears Outlet store will change its name to American Freight Outlet in April, with a new grand opening set for April 23. When combined, American Freight will have nearly 300 stores nationwide.

One last wrinkle: This doesn’t impact the recent opening of a Sears Hometown in Downtown Nampa. Sears Hometown stores serve as locally-owned franchises, and will keep the Sears branding.

Boise’s large traditional Sears department store closed last year after a liquidation sale.

NOW READ: Macy’s to exit ‘weak’ malls: How strong is Boise Towne Square (and what’s up with the empty Sears)?

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Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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