Local news. Locally owned.

New Boise bank ‘brightens’ up branding with name change

Regence Blue Shield of Idaho
Idaho Business pres. by My 102.7

In February, we told you about the new Alpine State Bank branch in the Hoff Building at 8th St. and Idaho St.

Now, the brand new bank, will get a brand new name. Alpine State Bank is now Bright Bank.

“Though it may be a surprise decision, the choice is intentionally directed at responsibly supporting our local community members and businesses,” the bank wrote in a LinkedIn post. “There are a few local and regional entities with a similar name that includes ‘Alpine’ and we want to respect their identity while carving out our own. So, we pivoted.”

A quick scan of Google Maps for Boise shows lots of local businesses with Alpine in the name. Alpine Mortgage, Alpine Painting, Alpine Ponds, Alpine Wellness Clinics… even Alpine Home Elevators.

[Iconic downtown Hoff building gets billionaire new owner]

- Story continues below ads -
Idaho Central Credit Union Business Banking
Tamarack Summer

Alpine moved into the former Mountain West Bank branch in the Hoff when that bank moved its branch to 9th and Idaho. New Bright Bank signs will go up on the branch, according to permits filed with the City of Boise.

Bright is an offshoot of the Bank of Jackson Hole, according to the Jackson Hole News & Guide.

Bright Bank says it plans “tech-forward tools and security features,” and hopes to focus on customer service. Bank of Jackson Hole dates to 1982 and operates locations throughout the greater Jackson area.

BoiseDev is the area's only locally-owned commercial news outlet. Your support will help us cover more stories and bring you more vital information. Become a member today!

Popular

McCall will require face masks in public: when it will take effect and details

The City of McCall is the latest Idaho government to mandate wearing face coverings in public. The McCall City...

First-person account: I got COVID in Boise. I’m fine, but here’s what I went through

Editor's note: A few weeks ago, we hired new reporter Autum Robertson. This spring, she contracted COVID-19. We thought her perspective...

Share

Related

New bank will open first branch in Downtown Boise’s Hoff Building

A new Idaho bank will open in Downtown Boise in coming weeks. Alpine State Bank applied to remodel a...
Holland and Hart

Latest

McCall will require face masks in public: when it will take effect and details

The City of McCall is the latest Idaho government to mandate wearing face coverings in public. The McCall City...

‘Physical confrontation is wholly inappropriate:’ New Boise PD chief sworn in after heated clash

Wednesday at Boise City Hall, Mayor Lauren McLean swore in new Boise Police Chief Ryan Lee. Lee formally takes...

UPDATE: Flying Pie Overland announces opening date

In April of 2019, we told you about the upcoming new Flying Pie Pizzaria location on Overland Rd. in West Boise. ...

Hailey passes mandatory mask law: one of first Idaho cities to do so

Hailey Idaho's city council passed a public health order on Tuesday requiring face masks in any indoor or outdoor public space. 

Chalking Boise’s sidewalks wasn’t legal. Now it is… for now

Until today, drawing on the sidewalks with chalk in the City of Boise wasn't legal. But last night, the...

New juice cafe set for Downtown Boise

A new juice bar will open in Downtown Boise near the Grove Plaza. Kwench Juice Cafe plans a full-service...