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Boise company reels in big investment round


Boise-based company Tackle.IO announced it secured a large investment from a Silicon Valley venture capital company.

Tackle said Bessemer Venture Partners put money into the cloud software company. They announced the deal during the Idaho Technology Council’s 2020 Capital Connect Conference.

“It’s a moment for us to be pretty proud of,” Tackle Founder at CTO Dillon Woods said. “It’s not a time in the world for a lot of celebration, and we take that seriously. But it is a milestone and it’s something we’ve been working towards and working to get to.”

Bessemer invested $7.25 million, according to to VP of Marketing Nicole Wojno Smith. She declined to say what Tackle is valued at with the new investment.

Bessemer’s investments over time include LinkedIn, Pinterest, Shopify, LifeLock and others.

[Boise startup to bring new high-end James Beard-caliber restaurants to your house, delivery only]

Tackling the cloud

The company helps sellers make software available on cloud platforms.

“We work with a unique class of companies that are leading this movement of moving their B-to-B sales online via marketplaces,” Tackle CEO John Jahnke said.

“Our overall mission is to help change the way that software companies do business in the cloud,” Woods said. “We want to make it possible to buy software in the same way you would by cloud infrastructure. People are familiar with Amazon AWS. You are paying for that infrastructure in one place, now you have the option of buying your software.”

Jahnke said the investment is something the company planned for and work toward, and will allow them to take next steps to grow.

“I think so much of the next phases is doing more of what we are doing,” he said. “How do we help sellers sell and scale via the cloud? We’ve established this pattern over the last few years and now it’s about that pattern evolving. We don’t see a change in the company – but growing and evolving to help more and more sellers.”

Tackle’s Idaho roots

Tackle’s roots are in Idaho, with employees around the country. Even the name honors Idaho.

“It gets back to our Idaho roots,” Woods said. “I’m one of the founders, and my partner Brian Denker is also from Idaho. We’ve always enjoyed that Idaho lifestyle. The name comes from fishing tackle. If you are fishing, you need tackle. If you are going to sell on the cloud, you need Tackle.”

Don Day - BoiseDev Editor & Founder
Don Day - BoiseDev Editor & Founder
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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