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Well-known DJ Keke Luv moves from Kiss FM mornings to Mix 106

Another shakeup on the poppy airwaves of Boise radio.

Longtime 103.5 Kiss FM host Keke Luv will no longer appear on the station. Station owner Townsquare Media pulled Keke and co-host, Kat Fisher, from the station last week. This morning, nationally syndicated program “Brooke and Jeffrey in the Morning” aired in its place.

Keke came to Boise in 2007 and anchored Kiss FM for nearly 15 years, hosting programs in both the afternoon and mornings. He’s perhaps best known for annual stunts including staying mostly-awake for 175 hours and running about 7 marathons over the course of a week. The stunts brought attention to the issue of child abuse, and ingrained the phrase “it shouldn’t hurt to be a child” in the local consciousness. The annual Live for 175 event continued until last year, taking a highly-rated radio station and pointing it toward the issue of child abuse.

“It’s a good thing, it’s a really good thing,” Luv said in a social media video. “This is a live and local team. We love this city. You’re shutting the door on one part and opening this next chapter. They’re excited about having fun and being local. I haven’t had that in a while, and being surrounded by people that want you there.”

With Fisher, the pair hosted mornings on Kiss for nearly two years.

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Brooke and Jeffrey in the morning is a rebranding of the former Brooke and Jubal program that aired from Seattle on Wild 101. The show previously centered around co-host Jubal Fresh, who left the program earlier this year.

Wild 101 recently pulled the show for local program Fast in the Morning.

Luv won’t leave the Boise radio airwaves long – he’ll pop back up on Mix 106, which is also owned by Townsquare Media.

Fisher posted on social media she will leave the market. A source said she elected to return to her native Seattle.

View this post on Instagram

I’m leaving Kissfm after 13 years, but I’m not leaving radio. I’ve received all your messages, posts and text. Thank you for always being so loyal to myself and our family. I’m sorry we didn’t get to make an official announcement or say goodbye. My co-host Kat says she’ll miss you and she’s the best. That’s my superstar sis. I love that strong, independent woman! This is how it goes sometimes and they wanted me on-air Monday with my new team which is going to be amazing. I’m super happy and need your follows, shares and everything else to spread the word. This is life changing and I invite you to join our new team. Thanks for always being so loyal. I won’t let you down ❤️

A post shared by Steve Kicklighter (@kekeluv) on

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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