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With mascot coming, CWI looks to update brand, logo, colors

Tamarack Summer
Idaho Business pres. by My 102.7

Eleven years after College of Western Idaho held its first class in 2009 the community college made the decision to rebrand. 

“We really wanted to take full inventory of brand, color, logo, mascot etc,” CWI Vice President of College Relations Mark Browning said.  

The school launched an online survey to get community feedback on ideas for the new look.

The rebrand and redo of existing materials will cost about $25,000. The entire rebrand, including exterior work like signs, could cost as much as $200,000. The rebrand project will roll out over the next several years. 

The proposed options include three logo styles and three color schemes. You can see the options and vote for your favorite online here.

Soon to be the Otters

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In December 2019, CWI voted to make Otters the community college’s official mascot, according to the Idaho Press. The branding project will also include options for the mascot. 

“The mascot project quickly became a focus of our board chair and honestly, at his direction, we tackled that before we had it slated in our timeline but even with the naming of a mascot, our work is moving along on rebranding,” Browning said. 

Browning said the community college originally aimed to have the project done by Fall 2020. Now CWI plans to focus on Spring 2021 for an internal rollout, and they later plan to have a school-wide release in Fall 2021.

“We are a bit behind given COIVID and the restrictions for gatherings, available funds to help with equipment, etc.,” he said.

Browning said the project has been a great one for the school.

“We’ve really had an opportunity to work with brand champions across campus from faculty, staff, and students,” he said. “Collectively they’ve brought great ideas and perspectives on what we currently have, what needs to be kept, what can/should be looked at for potential change, ect.. It’s really helped to drive the work.”

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