Local news. Locally owned.

New high-end maternity and baby store set for The Owyhee in Downtown Boise

Regence Blue Shield of Idaho
Get Local presented by Tamarack Resort

A new high-end maternity and baby goods store will soon open in Downtown Boise. Shauna Loveland will bring Baby Blues and Pink to The Owyhee on Main St. later this summer.

“It’s going to be a high-level elevated shopping experience,” Loveland said. “More than just a place for someone to come in and buy clothing – it will be more of an experience.”

Loveland said it will target both expectant – and new mothers.

“Babies have always been my passion – and this has been my dream for 20 years to do the baby boutique,” she said. “As I started exploring and learning and about the offerings for maternity in Boise, a girlfriend suggested I look at part maternity and part baby/toddler.”

She hopes to bring new offerings to the Boise area to meet a growing customer base.

- Story continues below ads -
Fast in the Morning Wild 101
Boise Regional Realtors

[New women’s boutique with $15 prices set near Boise Towne Square]

‘Ready for a new level’

“Boise is I think ready for a new level for maternity wear. There are professional women here – that really like beautiful clothing, whether it be casual or professional wear – and the lines I’m bringing in have never been offered here in Boise.”

The name Baby Blues and Pink came from her 80-year-old uncle who suggested the name — and she immediately knew it was the right fit. The store will feature a number of local goods alongside national brands.

Loveland grew up in Boise and knew she wanted to open the store in the downtown area.

“I’m a downtown rat. I love downtown. I’m all about shopping local, and I have been since I was raised here,” she said. “As a young girl, I remember going to The Owyhee and The Gamekeeper for special dinners. I love the look and culture of it. With (SALT by Pepper) being next to me, i this is a no-brainer to put my boutique next to hers.”

She hopes buildout will wrap up later this summer, in time for an August opening.

BoiseDev is the area's only locally-owned commercial news outlet. Your support will help us cover more stories and bring you more vital information. Become a member today!

Popular

Boise’s mask order: Do you have to wear one at the office?

At midnight Friday, a new emergency ordinance went into effect requiring masks in public in Boise, with a few exceptions.

At least $1.15 billion in loans handed out to more than 7,500 Idaho businesses – see who got the money

The Small Business Administration released data on the Paycheck Protection Program loans it doled out to date early Monday. The PPP...

Related

SERVPRO of Boise

Latest

St. Luke’s, Saint Alphonsus on rising number of COVID patients: ‘we’ve got to be ahead of this’

With the number of cases of COVID rising across Idaho - and the Boise metro area - the leaders at the top...

Sleepier summer in Sun Valley: The only stars are the ones in the sky; Allen & Co. canceled

Typically, the week after the Fourth of July sees the Sun Valley area fill up with big names aboard private jets. ...

Photo essay: COVID brings big changes to Zoo Boise

Last month, Zoo Boise started welcoming visitors again after several months closed due to the COVID-19 pandemic. The popular...

Boise started an economic recovery task force. Details on its work remain limited

Boise Mayor Lauren McLean launched her economic recovery task force to help the city during the pandemic a little more than a...

Utah company acquires Boise-grown data center business

A longstanding Boise data center business got snapped up by an out of state company recently. Tonaquint Data Centers of St....

Washington credit union formally takes over Boise CU, transition on the way

Icon Credit Union, has agreed to merge with Horizon Credit Union and combine $1.5 billion in assets and over 100,000 members.