Local news. Locally owned.
We put readers first.

New high-end maternity and baby store set for The Owyhee in Downtown Boise

Idaho's Biggest Toy Drive
Get Local presented by 116 and West

A new high-end maternity and baby goods store will soon open in Downtown Boise. Shauna Loveland will bring Baby Blues and Pink to The Owyhee on Main St. later this summer.

“It’s going to be a high-level elevated shopping experience,” Loveland said. “More than just a place for someone to come in and buy clothing – it will be more of an experience.”

Loveland said it will target both expectant – and new mothers.

“Babies have always been my passion – and this has been my dream for 20 years to do the baby boutique,” she said. “As I started exploring and learning and about the offerings for maternity in Boise, a girlfriend suggested I look at part maternity and part baby/toddler.”

She hopes to bring new offerings to the Boise area to meet a growing customer base.

- Story continues below -
116 & West

[New women’s boutique with $15 prices set near Boise Towne Square]

‘Ready for a new level’

“Boise is I think ready for a new level for maternity wear. There are professional women here – that really like beautiful clothing, whether it be casual or professional wear – and the lines I’m bringing in have never been offered here in Boise.”

The name Baby Blues and Pink came from her 80-year-old uncle who suggested the name — and she immediately knew it was the right fit. The store will feature a number of local goods alongside national brands.

Loveland grew up in Boise and knew she wanted to open the store in the downtown area.

“I’m a downtown rat. I love downtown. I’m all about shopping local, and I have been since I was raised here,” she said. “As a young girl, I remember going to The Owyhee and The Gamekeeper for special dinners. I love the look and culture of it. With (SALT by Pepper) being next to me, i this is a no-brainer to put my boutique next to hers.”

She hopes buildout will wrap up later this summer, in time for an August opening.

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

Boise-based Norco purchased Utah-based automation & welding company

By Idaho Press staff Norco, a large, privately owned welding, safety, medical, and gas supplier, announced in a press release the acquisition of Arc Services...

Gobbling local food: Kuna farm sees unprecedented demand for local turkeys

Any latecomers hoping to gobble up a locally raised Thanksgiving Turkey from Vogel Farms are out of luck.  For the first time in 14 years,...

Good Burger on the move: Local burger chain closes store with plans for another

Good Burger, the Boise-based chain of burger and fry shops closed the doors on its Downtown Boise location. Crews started moving out equipment from...

Out with the gowns, in with the sweaters: Locally owned boutiques weathering COVID-19

The pandemic shut down more than just big national stores mall last spring.  Locally-owned clothing stores in Boise also shut their doors alongside their corporate...

Popular

‘I have never, ever felt this ill:’ Ahlquist, family contract COVID-19

By Nicole Camarda / Idaho News 6 Crush The Curve co-founder Tommy Ahlquist brought the first public COVID-19 tests to Idaho last spring. Now he...

COVID spreads in Boise homeless shelters: one Boise Rescue Mission guest and staffer dead

Eight months after Idaho announced it’s first case of COVID-19, the pandemic is hitting Boise’s homeless community harder than ever.  In the past two weeks,...

Popular old Vista Ave. cafe reopens in new Boise mall-area location

After starting as a cafe on Vista, converting to a cafeteria at MK Plaza and a catering company out of a call center, Rooster's...

An Idaho challenger to Facebook landed big cash, a million users & a ‘Bachelor’ influencer. Then it disappeared

Pitched as an alternative to Facebook and Twitter, an Eagle-based company's social network looked like it started to gain traction. Then, it disappeared. But not before...

Related

SERVPRO Certified

Latest

COVID spreads in Boise homeless shelters: one Boise Rescue Mission guest and staffer dead

Eight months after Idaho announced it’s first case of COVID-19, the pandemic is hitting Boise’s homeless community harder than ever.  In the past two weeks,...

Boise-based Norco purchased Utah-based automation & welding company

By Idaho Press staff Norco, a large, privately owned welding, safety, medical, and gas supplier, announced in a press release the acquisition of Arc Services...

‘I have never, ever felt this ill:’ Ahlquist, family contract COVID-19

By Nicole Camarda / Idaho News 6 Crush The Curve co-founder Tommy Ahlquist brought the first public COVID-19 tests to Idaho last spring. Now he...

Popular old Vista Ave. cafe reopens in new Boise mall-area location

After starting as a cafe on Vista, converting to a cafeteria at MK Plaza and a catering company out of a call center, Rooster's...

Townhomes proposed to slide into small Bench lot

A project would slide eight townhomes onto a vacant lot on the Boise Bench. David Shurleff of Boise asked the City of Boise for design...

An Idaho challenger to Facebook landed big cash, a million users & a ‘Bachelor’ influencer. Then it disappeared

Pitched as an alternative to Facebook and Twitter, an Eagle-based company's social network looked like it started to gain traction. Then, it disappeared. But not before...