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New high-end maternity and baby store set for The Owyhee in Downtown Boise

A new high-end maternity and baby goods store will soon open in Downtown Boise. Shauna Loveland will bring Baby Blues and Pink to The Owyhee on Main St. later this summer.

“It’s going to be a high-level elevated shopping experience,” Loveland said. “More than just a place for someone to come in and buy clothing – it will be more of an experience.”

Loveland said it will target both expectant – and new mothers.

“Babies have always been my passion – and this has been my dream for 20 years to do the baby boutique,” she said. “As I started exploring and learning and about the offerings for maternity in Boise, a girlfriend suggested I look at part maternity and part baby/toddler.”

She hopes to bring new offerings to the Boise area to meet a growing customer base.

[New women’s boutique with $15 prices set near Boise Towne Square]

‘Ready for a new level’

“Boise is I think ready for a new level for maternity wear. There are professional women here – that really like beautiful clothing, whether it be casual or professional wear – and the lines I’m bringing in have never been offered here in Boise.”

The name Baby Blues and Pink came from her 80-year-old uncle who suggested the name — and she immediately knew it was the right fit. The store will feature a number of local goods alongside national brands.

Loveland grew up in Boise and knew she wanted to open the store in the downtown area.

“I’m a downtown rat. I love downtown. I’m all about shopping local, and I have been since I was raised here,” she said. “As a young girl, I remember going to The Owyhee and The Gamekeeper for special dinners. I love the look and culture of it. With (SALT by Pepper) being next to me, i this is a no-brainer to put my boutique next to hers.”

She hopes buildout will wrap up later this summer, in time for an August opening.

Don Day - BoiseDev editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at [email protected].

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