Local news. Locally owned.

Adapting to pandemic, JR Simplot’s veggies now available at Joe Albertsons’ supermarkets

TOK Commercial
Idaho Business pres. by My 102.7

From living in Idaho, you likely are familiar with the JR Simplot Company. But you don’t typically see the company’s brand at the grocery store.

In recent months, that changed. The company began selling its products directly in the frozen foods section of grocery stores.

“The coronavirus pandemic has impacted all of us, including disruption and change within the food industry,” JR Simplot Company Senior Manager for Communications & PR Josh Jordan told BoiseDev. “With so many restaurants and other foodservice locations like schools, closing down, many of the avenues we distribute our products to have slowed down.”

[Simplot held frozen goods stockup sale, with money going to St. Luke’s]

Supply meets demand

To adjust, the company teamed up with another Boise-based company – grocery giant Albertsons. Simplot had extra product — and Albertsons had extra demand.

- Story continues below ads -
Fast in the Morning Wild 101
Boise Regional Realtors

“With both of our long (histories) in Idaho, it made perfect sense for us to partner with Albertsons to redirect some of our products from the food-service industry that is our primary distribution path, to the place where end-consumers could benefit most,” Jordan said.

[“A damned accident:” Echoes of Boise’s history inform its future]

Typically, Simplot products go straight to restaurants. If you’ve visited Bogus Basin and had a plate of fries after hitting the slopes, you’ve eaten the company’s products. It also famously supplies McDonald’s and many other local and national restaurants. In some markets, like Australia, Simplot owns and distributes lots of popular grocery brands.

With the changes brought by the pandemic, you can now pick up Simplot products at the store.

“This partnership included the distribution of Simplot corn, asparagus, green beans and other vegetables at Albertsons and Albertsons-affiliated stories, including Safeway, Jewel Osco, and United Supermarkets,” Jordan said.

Albertsons and Simplot are two of the nation’s largest private companies. JR Simplot ranks 71st on the Forbes list of top privately-held businesses, while Albertsons Companies ranks third. Albertsons is working to go public with a hoped-for IPO.

BoiseDev is the area's only locally-owned commercial news outlet. Your support will help us cover more stories and bring you more vital information. Become a member today!

Popular

Boise’s mask order: Do you have to wear one at the office?

At midnight Friday, a new emergency ordinance went into effect requiring masks in public in Boise, with a few exceptions.

At least $1.15 billion in loans handed out to more than 7,500 Idaho businesses – see who got the money

The Small Business Administration released data on the Paycheck Protection Program loans it doled out to date early Monday. The PPP...

Related

Albertsons returns to the stock exchange, ends first day down. What the CEO says is next

For the first time in 14 years, you can now buy stock in Boise-based grocery giant Albertsons Companies. The...

Albertsons announces IPO date and initial price

Albertsons Companies will return to life as a public company next week. It will return the Boise-based grocery giant...
Holland and Hart

Latest

Sleepier summer in Sun Valley: The only stars are the ones in the sky; Allen & Co. canceled

Typically, the week after the Fourth of July sees the Sun Valley area fill up with big names aboard private jets. ...

Photo essay: COVID brings big changes to Zoo Boise

Last month, Zoo Boise started welcoming visitors again after several months closed due to the COVID-19 pandemic. The popular...

Boise started an economic recovery task force. Details on its work remain limited

Boise Mayor Lauren McLean launched her economic recovery task force to help the city during the pandemic a little more than a...

Utah company acquires Boise-grown data center business

A longstanding Boise data center business got snapped up by an out of state company recently. Tonaquint Data Centers of St....

Washington credit union formally takes over Boise CU, transition on the way

Icon Credit Union, has agreed to merge with Horizon Credit Union and combine $1.5 billion in assets and over 100,000 members.

Boise’s mask order: Do you have to wear one at the office?

At midnight Friday, a new emergency ordinance went into effect requiring masks in public in Boise, with a few exceptions.