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Lulu near you: athletic wear store plans new store in Boise

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National athletic brand lululemon athletica applied to build a new store in Boise.

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The retailer applied with the City of Boise to build a store at Boise Towne Square on the lower level near JC Penney.

The company posted a job for a store manager for a “Boise Seasonal Store. That’s a format that allows the company to open a store for a period of about six months and test or capitalize on holiday traffic.

Lululemon operates two other Idaho stores – it first opened in Ketchum before adding a location at the Village at Meridian.

The brand offers athletic wear, including yoga pants, shorts, jackets, bras and many yoga-related items like mats and accessories.

Mall store shuffle

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The new ‘Lulu’ store will go into the former location of Jake’s Dry Dock – which used to house Michael Kors.

It will remake that corner of the mall near the entrance to JCPenney, which will soon get a new Tempurpedic store in the now-empty Clarks shoe store.

So where will Jake’s Dry Dock go? It temporarily moved to a kiosk, but promises a new store upstairs in the building later this year.

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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