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Simplot introduces new ‘delivery fry,’ designed to stay hot longer

If you’ve been ordering food delivery more often this year, you might have avoided one key dish.

French fries.

There’s not much worse than ordering up a nice dish of fries, only to have it delivered cold, limp, and lifeless.

Now, Boise’s JR Simplot Company thinks it has a solution. It recently rolled out “Conquest Delivery+ Fries.” The company says the product will stay warm for 40 minutes or more.

[Adapting to pandemic, JR Simplot’s veggies now available at Joe Albertsons’ supermarkets]

Home, restaurant, drive-thru

“It is a very versatile French fry that has been made for delivery, but can be used for on-premise, grab-and-go and as an in-house French fry,” Simplot Corporate Executive Chef Roberto Roman said in a promotional video. “If it gets a little cold, you just pop it in the microwave, for 20 seconds, and it crisps back up and it’s ready to go.”

The company said the 40-minute ‘hold time,’ is the longest in the industry, and made possible through a clear coating that keeps the outside crisp, and the inside fluffy. The company said that the longer holding time also leads to less food waste, since the product can be served for more time before it needs to be thrown out.

“These new fries outperform anything on the market in terms of holding capability, and it couldn’t come at a better time for our operators,” Simplot Foods President Mark McKellar said. “Fries are the most popular and profitable food item on most menus. With the explosion in off-premise dining, operators simply cannot afford soggy fries anymore.”

The fries are only available to restaurant operators – and come in five varieties, including skin-on and crinkle-cut.

Don Day - BoiseDev Editor
Don is the founder and publisher of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow. Contact him at don@boisedev.com.

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