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Country, news, public radio got listeners’ attention during spring radio ratings

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The twice-yearly ratings for Boise’s radio stations hit the streets late last month. For the second ratings period in a row, they show a big win for country music, plus strong performances from talk radio, public radio, and oldies.

Iliad Media Group’s 101.9 The Bull topped all stations in the spring ratings period, according to Nielsen Audio. The ratings tally up all the folks over the age of 12 who listen from 6am-midnight throughout the week.

The Bull also led the ratings last fall, but saw the numbers increase, leading the next closest station by a wide margin – more than 33%.

The second-place finisher, Cumulus Media’s KBOI-AM also saw growth from the fall period, with interest in the local impact of the coronavirus pandemic.

Boise State Public Radio’s NPR service took third place, followed by Iliad’s oldies format 101.5 Kool FM and Cumulus’ 96.9 The Eagle.

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Overall, Iliad Media’s stations snared the highest total ratings for its group, followed by Cumulus and Townsquare Media in a tie.

Programming changes

Since the ratings period ended late last spring, a large number of programming changes came to local stations:

Top 20

Here are the top 20 stations in terms of market share:

  • 101.9 The Bull – 8.7
  • News Talk 670 KBOI – 6.5
  • Boise State Public Radio News – 5.0
  • 101.5 Kool FM – 4.8
  • 96.9 The Eagle – 4.6
  • Wild 101 – 4.3
  • 107.1 K-Hits – 4.1
  • KIDO-AM – 4.1
  • 100.3 The X – 3.7
  • 103.5 Kiss FM – 3.5
  • 107.9 Lite FM – 3.5
  • Wow Country 104.3 – 3.3
  • My 102.7 – 3.3
  • Boise State Public Radio Music – 3.0
  • 96.1 Bob FM – 3.0
  • J-105 – 2.8
  • Mix 106 – 2.2
  • Kissin 92 – 2.2
  • 96.5 The Alternative – 2.2

Disclosure: Iliad Media is a BoiseDev sponsor. They had no role in the selection or editorial process of this story.

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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