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CenturyLink will change its name – but you may or may not see it

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As the CenturyLink turns.

We told you last week that the company would leave its Downtown Boise office space. Then we told you the CenturyLink Arena would become the Idaho Central Arena.

Two new brands

Now, news that CenturyLink will soon change its corporate name.

Meet Lumen.

CenturyLink Inc. will change to Lumen Technologies Inc. soon. The old CenturyLink brand will remain for “residential and small business customers over traditional networks.” So if you get phone service or old-school DSL from CenturyLink… you’ll still see it on your bills.

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“We chose the name Lumen because it pays homage to our global fiber network foundation. But it also reflects the technology company we are today, one that delivers amazing experiences on our platform to transform how businesses, communities and government operate,” the company wrote.

[With competition coming, Sparklight cuts prices & data caps — for some users]

But if you get fiber service from the company, that will come with yet another brand name.

Meet Quantum.

Quantum Fiber will be Lumen’s “fully digital platform for delivering fiber-based products and services to residents and small businesses.”

The company said in a FAQ that the Quantum will roll out a new subscription-based prepaid fiber platform. The company didn’t give specifics on which markets would receive the service or when.

CenturyLink, or Lumen, started advertising a new CenturyLink Fiber service in the Boise area recently.

Many changes over time

The new brands are the latest in a long line of changes for the phone company serving Boise.

Dating back to the 1910s as Mountain State Telephone and Telegraph Company, later known as Mountain Bell. After the break up of AT&T, the company became US West. Then Qwest Communications took over. Later CenturyLink acquired Qwest.

MST&T > Mountain Bell > US West > Qwest > CenturyLink > CenturyLink/Lumen/Quantum.

The name changes will formally go into effect at the open of business tomorrow, September 18th, 2020.

[Archive: Cable ONE starts transition to ‘Sparklight’]

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Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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