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Hot food delivered? Local cloud kitchen startup Crave adds restaurants – and a pickup option

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Crave Delivery, a Boise-based tech startup that aims to bring a collection of cloud kitchens together for home delivery, launched part of its expansion Monday.

We first told you about Crave last winter, and about its soft launch this summer. Now, the app-based delivery service moved to its new permanent location and added more restaurants to the roster.

A new custom-designed space at Ten Mile Crossing will start powering the delivery service today. The 15,000 square foot space features numerous kitchens and other features for delivery. Unlike Door Dash or Uber Eats, Crave operates a consolidated service. With the more traditional app-based delivery products, drivers work on contract independent of both the app and restaurant. With Crave, cooks, delivery drivers and other staff work together.

The aim is to bring a product that’s more cohesive. For instance, Crave aims to quickly dispatch a driver as soon as food comes out of the kitchen.

More restaurants added

Crave delivery
Crave Delivery will expand its delivery offering and add a pick up option today. Photo: Don Day/BoiseDev

Crave started out early in June with just a few restaurant offerings, operating out of a former Pizza Hut on Fairview Ave.

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Now, several new restaurants launched on the app, including Tony G’s Pizza from San Francisco, Wing Dome from Seattle, and The Peached Tortilla from Austin, TX. Three LA-based restaurants joined the lineup, Percolate Tea, Merite Bakeshop and Rock House Sliders.

[‘A lot goes into it:’ Boise-born, New York-trained chef opens local oyster bar]

A new local offering also came online today. The Grove by Lemon Tree Co. offers artisan sandwiches like you might find in the downtown shop, as well as burritos and salads.

Crave also tweaked its app to offer photos of many offerings for the first time. Pickup options are also now available at the location at 2900 W Excursion Blvd. in Meridian.

The venture-backed startup hopes to roll out the market in other markets across the country.

Correction: An earlier version of this story said all staff worked for Crave.

Don Day
Don is the founder and editor of BoiseDev. He is a National Edward R. Murrow Award winner and a Stanford University John S. Knight Fellow.

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